That's the motto of NaNoWriMo, an annual (international!) event for would-be writers to try their hand at writing that book that they've always thought about writing but never got around to it. NaNoWriMo stands for "National Novel Writing Month," and participants are encouraged to write a 50,000 (or more) word novel within the month of November. Anyone who meets or exceeds that word count goal is a "winner." (There is a junior version for kids under the age of 13.)
This year I'll be giving it a shot for the first time, so we'll see how it goes. If I "win," that's great, but my chief aim is to learn to shut off the "internal editor" and focus more on creativity and the flow of output. Anyone interested in my NaNo novel and its progress can follow along here. Hopefully by December 1, I'll have a diamond in the rough that (when edited) will be the hottest thing since Harry Potter ;)
Feel free to drop a line of encouragement now and then during the month of November!